Event description

Even for a small company, a brand can be a boon to marketing and business. How can you differentiate yourself, capture the attention of customers and drive them to buy through branding? Walk through setting a strategy, creating a tactical plan and designing specific steps.

In this workshop you will learn how to: find differentiation and create a brand message and theme to pursue.

ANNA MEJSNAROVÁ – Head of Strategy | Taste
Anna is the head of the strategy team at Taste. In her career she has touched most fields of marketing. She believes that the beginning of functional marketing is with the right brand. That’s why, under the Taste Lovebrand, she teaches owners, branders and marketers to love, develop and push their brand everywhere they can. Long term, consistently and with courage. You can also listen to Anna on the Digichef podcasts or meet her at the Brand Restart conference where she is the content sponsor.